Why Chiefs-49ers Super Bowl tickets are the most expensive in Las Vegas

Why Chiefs-49ers Super Bowl tickets are the most expensive in Las Vegas

Patrick Smith/Getty Images; iStock; BI

  • The Super Bowl in Las Vegas is now defined by the Chiefs and 49ers playing for the Lombardi Trophy.
  • Ticket prices are second only to the 2021 game, which has limited fan numbers due to COVID.
  • Several factors, including teams, stars and location, drove up the prices.

The Super Bowl is upon us, and if you’re hoping to catch the big game in person, you’ll need to be prepared to shell out a lot of cash.

The Kansas City Chiefs and San Francisco 49ers will face off in Super Bowl LVIII on Feb. 11 in Las Vegas, and demand for tickets is growing on the resale market.

According to TicketIQ, a ticket search engine that also conducts ticket market analysis, the cheapest ticket to Monday’s Super Bowl is $8,872. The average ticket costs $10,752.

The NFL continues to grow in popularity, with tickets to previous playoff games reaching record highs. According to TicketIQ’s Jesse Lawrence, other factors driving this year’s market for the Super Bowl are teams and location.

“Vegas is the biggest driver, especially with alignment,” Lawrence told Business Insider. “Both games in Detroit in the Wild Card and Divisional rounds were the most expensive wild card and divisional games we’ve ever seen, and both conference championship games are in the top 3 of all time.”

This is the first time the NFL has hosted the Super Bowl in Las Vegas. The spectacle of this combination will be very attractive to many. In addition, the game is played by two of the NFL’s most successful and popular franchises and the sport’s biggest stars, such as Patrick Mahomes and Travis Kelce and Nick Bosa and George Kittle for the 49ers.

Patrick Mahomes and daughter Sterling Skye.
AP Photo/Brynn Anderson

Ticket prices are very low

The only Super Bowl with more expensive tickets 13 days before the game was the 2021 game.

In that game, won by the Tampa Bay Buccaneers, attendance was limited to less than 25,000 — about one-third the capacity of Raymond James Stadium in Tampa — due to COVID restrictions during the pandemic.

With 13 days to go before the Super Bowl, this year’s cheapest ticket is up 49% from last year’s game, when it cost $5,948 to see the Chiefs defeat the Philadelphia Eagles. The ticket price for the Chiefs-49ers rematch is 143% higher than the 2020 game between the same teams.

A Chiefs fan shows off his ticket to the 2020 Super Bowl.
Robin Alam/Icon Sportswire via Getty Images

Prices for the cheapest tickets have quadrupled since the early 2010s, when they were typically around $2,000 the day after the AFC and NFC championship games.

A perfect storm drives up prices

Tickets to the Super Bowl are always among the hottest tickets in sports, but this year saw it rise to a new level.

In addition to the demand for the biggest game in the biggest sport, the main reason for the high prices is that tickets are not initially available for sale to the public. The NFL and its teams distribute the tickets, most of which go to corporate partners and season ticket holders.

However, many of these tickets end up on the resale market where demand drives the market.

And then there’s the “funflation” factor.

In 2023, American consumers helped keep the U.S. economy afloat with their own spending, despite fears of inflation and recession. One of the biggest trends in that spending was a strong shift to focus on experiences like travel, movies and concerts, including Taylor Swift’s “The Eras Tour.”

And now we have one of the biggest events in the world. Did we mention Swift will be at the Super Bowl? It certainly won’t hurt demand.

Travis Kelce and Taylor Swift after the AFC Championship Game.
Patrick Smith/Getty Images

This is an interesting turn for the NFL, as they have failed to make him a half-hearted show.

Swift will be in Tokyo a few days before the Super Bowl as part of her international leg of The Eras Tour. He will have less than 24 hours from the end of the final show to the start of the game. But at this point, many would be shocked if he didn’t make it.

Swift attended 12 boss games the team has won nine of those contests since he started dating Kelce.

All of these factors have created a perfect storm for the Super Bowl, and demand is pushing ticket prices to a level rarely seen.

Leave a Comment

Your email address will not be published. Required fields are marked *