This business is excited to be in Redding

Since Valley Auto Wholesale closed downtown two years ago, Don Hoff Jr., who owns the corner lot at Eureka Way and Market Street. and his family are trying to fill that void.

They thought they had a deal with another used car business, but it didn’t work out. For a time, the property was used as a COVID-19 testing site.

So it’s no surprise that the Hoffs are excited to share the news that they’ve finally leased the property.

Advanced Auto Wholesale, which already has locations in Anderson and Red Bluff, will open a used car dealership in Redding.

Hoff said the business signed a two-year lease with a one-year option.

“I’m excited to see them there, plus I like to see businesses downtown. I think it’s good for everybody,” Hoff said. “The more jobs we can get downtown, the more movement, the more things happening.”

Advanced Auto Wholesale brings more used car options downtown for shoppers. It will join Auto West Imports, West Coast Auto Sales and Yanello Motors.

Kyler Olson is the owner of Advanced Auto Wholesale. The business was founded in Anderson in 2017 and then opened a Red Bluff location in 2020.

General Manager Alex Alvarez said they’ve been wanting to open in Redding for about a year.

“I think we had another location close last year and it didn’t work out and then this location became available,” he said.

Alvarez likes the place because it gets a lot of car traffic every day.

“It’s a very noisy place. Loud noise means traffic,” he said.

He also said that the redevelopment of the city center is attractive.

Alvarez could not give an opening date.

“We are waiting for the dealer license approval from the DMV (Department of Motor Vehicles), but it shouldn’t take more than two weeks. We hope by December 1,” he said.

Upscale coffee shop for sale in the city center

Bare Coffee has brought stability to the northeast corner of Market and Trinity streets in downtown Redding.

But after more than 10 years of operation, the coffee stall business recently closed.

Naked Coffee opened in 2011.

Founded in 2007, the business was originally called Coffee Cruz and was the first business to truly encompass the city’s new Fifties Glitz district, created in 2001 as part of the City of Redding’s special plan.

More: Buzz: What’s retro about this new Redding bar? Downtown adds ‘Harmonic Love’ mural

Mixer Girls opened there in February 2010, only to close a few months later.

Ken Miller of Northstate Commercial Partners decided to move out of town before the owner of Naked Coffee put the place on the market.

The asking price is $250,000.

Stay with us.

The red Christmas tree is going up

A city tradition for more than 100 years, Redding’s Christmas tree goes up this weekend.

Crews will place the tree at Market and Yuba streets on Sunday. The California Highway Patrol will escort the truck to downtown Redding.

Jim Calhoun of Redding Electric Utility said he expects the tree to reach downtown Sunday between noon and 1 p.m.

A white fir will be cut Sunday morning off Highway 44 about 2 miles east of McCumber Lake Road. Once again, the wood is donated by Sierra Pacific Industries.

Then, as part of the First Friday celebration, the tree will be lit for the 104th time in the city’s history on December 1.

The Enterprise High School Victorian Carolers will be there to entertain the crowd. In addition, Kool April Nites and the Shasta Classic Car Club will display illuminated classic cars and trucks as part of the festivities.

David Benda covers business, development and all things emerging for the USA TODAY Network in Redding. He also writes the weekly column Buzz on the Street. He is part of a dedicated team of reporters who investigate crimes, cover breaking news and tell other stories about your community. Connect with him on X, formerly Twitter @DavidBenda_RS or by phone at 1-530-338-8323. Subscribe today to support and continue this work.

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