The Australian Financial Podcast Rebranded as ‘It’s the Money’

The Australian Financial Podcast Rebranded as ‘It’s the Money’

The popular Australian finance podcast, ‘My Millennial Money’, is embarking on a new direction as it rebrands to become ‘This Is Money’. Recognizing the evolving landscape of financial needs, this change reflects the growing need for inclusive financial, property and career advice for people of all ages and stages. life.

Hosted by Glen James, a renowned author, commentator, and former financial advisor, This is Money, and spin-off podcasts ‘This Is Property’ and ‘This Is Work’, will continue to deliver the same insightful content, in a fun, practical, and inspiring format. Additionally, podcasts now have a broader scope that addresses the diverse financial, career and property needs of its expanding audience.

Having provided financial advice for over a decade, James has seen that instead of needing a financial planner for the first time, all people need is a good spending plan and budget to get out of debt. This basic principle has not changed and is not unique to a particular demographic.

Glen James said: “The world changes, but attitudes do not. When I did ‘My Millennial Money’ in 2018, millennials were listening to podcasts. Today podcasting is one of the fastest growing mediums, with a diverse audience. This rebrand marks a strategic move to appeal to a broader demographic, going beyond the millennial generation to empower individuals of all age groups with the knowledge they need to thrive financially. .

Along with career trends and property hot topics, James has also launched two new podcasts to provide advice on effective strategies to navigate the property market and take control of your career. James said: “Everyone can be homeless, but they own their career and should treat it like an asset, this is the importance of your career!

“When it comes to property, we are overwhelmed because there is a cultural norm to look for a house on the next street where we grew up but we can’t afford it. Many lessons on our property podcast help people understand other options in relation to property. “

James launched ‘My Millennial Money’ to provide simple advice on budgeting, spending and finance and in 2020 expanded the concept into two standalone podcasts focusing on property and work. With a thriving community of over 85,000 people participating, podcasts have become a hub for connection and support, covering discussions on money management, life strategies, property goals, advice career, etc.

In addition to his podcast success, Glen James is the author of the life-changing book, Managing Your Money: and Investing, which provides a holistic approach to personal finance milestones, from overcoming from debt to investing in property, shares, and personal development.

‘This Is Money’, ‘This Is Work’ and ‘This Is Property’ are hosted, distributed and monetized by Acast as part of the Acast Creator Network, and are available on Apple Podcasts, Spotify or your favorite which is a podcast platform.

Guy Scott-Wilson, Director of Content at Acast, said: “The This Is podcast network has established itself as the most trusted source of personal finance, property and career education for Australians. A trailblazer in Australian podcasting, it’s development and subsequent rebranding really tell the story of how podcasting has evolved as a medium over the last six years, and cemented itself as a key practice in consumption for a wide range of Australians.

As ‘This Is Money’, as well as spin-off podcasts ‘This Is Property’ and ‘This Is Work’, take their place in the podcasting landscape, listeners are empowered to take control of their finances, property and career journey, regardless of their age or background.

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