From start to finish, everything is thanks to American businesses. Explore the incredible impact businesses have on the Super Bowl stage – deliver an experience, not just a game.
Fill me in: When the big game kicks off in Las Vegas on Feb. 11, countless businesses across the U.S. will be in high gear, providing memorable fan experiences to millions of Americans across the country.
- 77%: Percent of Americans National Retail Federation (NRF) estimates It will match Super Bowl LVIII.
The NRF estimates Total spending by American consumers will reach approximately $17.3 billion, of which 80% will be devoted to food and beverages. This one increase About $1 billion from 2023.
- $86.04: Average amount NRF estimates each household will spend on various game day essentials such as food and drink, broadcast costs, furniture, team apparel and accessories and decorations.
Las Vegas and Clark County affected
A big game is always a boon for the local host region. Super Bowl LVIII will bring an additional 150,000 people to the city – on top of the 300,000 additional people who come to Las Vegas to watch the Super Bowl in any given year.
While the game’s economic effects will take time to fully materialize in Las Vegas, the impact from Super Bowl LVII in Glendale, Arizona, shows what the region’s business community has gained by hosting the event:
- $1.3 billion: Total economic activity or gross output for Arizona.
- $91 million: Hotels saw a 90% occupancy rate and generated more than $91 million in room revenue over the Super Bowl weekend.
- 200,000: Passengers traveling through Sky Harbor International Airport after the Super Bowl on Monday made it the busiest day in the airport’s history.
Impact on communities across the country
The game’s impact reaches far beyond Las Vegas and Clark County. Across the country, local stores are selling ventilator equipment, bars are working with distributors to plan beer sales, grocers are putting on eye-catching displays of chips and sodas, and restaurants are creating special menus for lunch and dinner customers.
- According to the Beer Wholesalers AssociationThe Super Bowl increases beer sales by about 20% on average nationally, and retailers in San Francisco and Kansas City can expect a 10-20% increase in beer sales as fans cheer on their teams.
- National Restaurant Association It predicts that 67% of Americans will watch the game from home, and 59% of those watching from home will order the game.
FMI – The Food Industry Association tells the Chamber that the food industry in Nevada alone represents 385,000 jobs, $20 billion in wages and $9.7 billion in taxes.
What Americans Consume: The National Restaurant Association tells the Chamber that wings, pizza and salsa, and sandwiches and wraps are the top items for Super Bowl watch parties this year, compared to burgers and barbecue in years past.
“Whether it’s in Alaska or Las Vegas, the Super Bowl will be a major source of revenue for the industry, the least profitable but most important to every community,” said Sean Kennedy, Executive Vice President, Public Affairs, National Restaurant Association.
- 11.2 million: Potato chips to be consumed during the game
Why it matters: All of this adds up to increased economic activity for local businesses and a superior experience for fans – whether rooting for one of the opposing teams, watching a halftime show or just being part of the excitement.
Bottom line: The Super Bowl is a quintessentially American event, presented by American businesses to fans across America.
About the authors
Rachel Ledbetter is senior manager of communications and strategy at the US Chamber of Commerce.