SoFi Breaks Down Investment Barriers By Offering Alternative Investments

SoFi Breaks Down Investment Barriers By Offering Alternative Investments


SoFi Invest members can now invest in mutual funds and money market funds as well as select alternative investments

SAN FRANCISCO, January 29, 2024–(BUSINESS WIRE)–SoFi (NASDAQ: SOFI), the all-in-one digital personal finance company, announced today that SoFi Invest members can now invest in select alternative investment funds, mutual funds, and money market funds. Launching alternative investments, SoFi gives everyday investors access to the power to build and protect their wealth through investment opportunities traditionally reserved for the ultra-rich.

Initially, SoFi will offer more than 6,000 different mutual funds to members of the SoFi Invest platform, as well as access to invest in ARK Venture Fund, Carlyle Tactical Credit Fund (CTAC), KKR Credit Opportunities Portfolio (KCOP) , as well as Franklin Templeton’s Clarion Partners Real Estate Income Fund (CPREX) and Franklin BSP Private Credit Fund (FBSPX). These funds have a unique line of assets, including private credit, real estate and pre-IPO companies that offer a diverse mix of investment opportunities. SoFi will release access to alternative investments, mutual funds and money market funds to all SoFi Invest members in the coming days.

“Our goal at SoFi is to empower our members to get their money right so they can achieve financial freedom. We know investing is essential to building wealth, but many investment vehicles are still inaccessible to everyday investors,” said Anthony Noto, CEO of SoFi. “Introducing access to alternative investments continues our focus on offering access to investments typically reserved for the ultra-wealthy, and allows us to provide our members with greater choice and flexibility in when it comes to investing their hard-earned money.”

Alternative Investments and Increasing Access

SoFi will continue to be a leader in affordable investing by offering SoFi no transaction fees for mutual funds and no transaction fees for new alternative funds for the first 60 days. After this promotional period, SoFi will offer a competitive 0.50% purchase fee for alternative funds with a lower minimum investment.

Traditionally, alternative investments have the potential to provide unmatched returns compared to traditional investments and offer opportunities to invest in private companies and assets with significant growth potential.1 Until recently, many investors were unable to invest in some of these funds, limiting their ability to diversify investments with alternatives. SoFi Invest offers a wide range of investment tools from traditional stocks to ETFs to robo-investing, access to IPOs, and will now include mutual funds, money market funds, and alternative funds in several categories including commodities, currency alternatives, and venture capital. SoFi is the only digital finance app that allows its members to borrow, save, spend, invest, and protect their money all in one place.

Educating Alts Investors

Along with access to alternative investments, SoFi has also launched an education hub to help investors better understand these investment vehicles. The education hub will cover topics such as the basics of what alternative investments are, how they work and fit into a portfolio, and will be available to any investor, not just SoFi members.

In addition, SoFi offers all members free access to Certified Financial Planners (CFPs™) to discuss their complete financial plans and goals to ensure they are taking the right steps for their goals and needs.

About SoFi

SoFi (NASDAQ: SOFI) is a member-centric, one-stop shop for digital financial services on a mission to help people achieve financial freedom to realize their ambitions. The company’s full suite of financial products and services help more than 7.5 million SoFi members borrow, save, spend, invest, and protect their money better by giving them fast access to the tools they need to get their money right, all in one app. SoFi also equips members with the resources they need to get ahead – such as career advisors, Certified Financial Planner™ (CFP®) professionals, exclusive experiences and events, and a thriving community – to their path to financial freedom.

SoFi has evolved into three business segments: Lending, Financial Services – which includes SoFi Checking and Savings, SoFi Invest, SoFi Credit Card, SoFi Protect, and SoFi Insights – and Technology Platform, which offers the only end- to-end vertically integrated financial technology stack. SoFi Bank, NA, is an affiliate of SoFi, a nationally chartered bank, regulated by the OCC and FDIC and SoFi is a bank holding company regulated by the Federal Reserve. The company is also the naming rights partner for SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit or download our iOS and Android apps.


SoFi Invest refers to two investment and trading platforms operated by Social Finance, Inc. and its partners (described below). Individual customer accounts may be subject to the terms applicable to one or more of the platforms below.

1) Automated Investing and advisory services are provided by SoFi Wealth LLC, an SEC-registered investment adviser (“SoFi Wealth”). Brokerage services are provided by SoFi Wealth LLC to SoFi Securities LLC.

2) Active Investing and brokerage services are provided by SoFi Securities LLC, Member FINRA ( ( Clearing and custody of all securities is provided by APEX Clearing Corporation.

For additional disclosures related to the SoFi Invest platforms described above, including the state licensure of SoFi Digital Assets, LLC, please visit

Neither the Investment Advisor Representatives of SoFi Wealth, nor the Registered Representatives of SoFi Securities are compensated for the sale of any product or service sold through any SoFi Invest platform. Information related to loan products contained herein should not be construed as an offer or pre-qualification for any loan product offered by SoFi Bank, NA



1Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks, including the risk of loss. These risks include those associated with commodities, real estate, leverage, selling securities short, the use of derivatives, potential adverse market forces, regulatory changes, and potential illiquidity. An investor should consider their individual circumstances and any investment information, such as a prospectus, before investing. This information should not be considered a recommendation to buy, sell, or hold any security, nor a recommendation or endorsement of any investment strategy.


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Media Contact
For SoFi
Meghan Brown
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