Forget about keeping up with the Kardashians. New superstars are in town, best described as the “anti-Kardashians.” These new stars were inspired by a TikTok content creator named Lukas Battle. Instead of spending their time showing the world how “amazing” they are and flaunting (questionable) wealth, Battle and others like him gain traction by addressing their financial situations humbly and realistically. .
The practice is called “loud budgeting.”
What is energy budgeting?
Fierce budgeting is the practice of frankly sharing one’s financial situation. It’s about being honest about the steps they take to live at or below their means. There is no posing or trying to be anything they are not. Strong budgeters are committed to respecting their monthly budgets and making short-term decisions to benefit their long-term goals.
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If you’re on social media and see a video of a young adult explaining why they refuse to spend $100 for a night out with friends, it’s probably a case of tight budgeting. For that person, spending $100 for a night out means having less money to pay off debt or deposit into their high-yield savings account.
Many young adults realize that the “perfect” bodies posted on their favorite sites are airbrushed. They also know that most social media images of a person surrounded by expensive luxury items are likely staged. It’s all smoke and mirrors. Tight budgeting is all about being frugal and sacrificing short-term pleasures for long-term gains.
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A change of course
As a direct response to overconsumption and worsening consumer debt, this new breed of social media hero is getting real about their financial situation. Instead of flaunting tennis shoes that cost hundreds of dollars, a tight budgeter is more likely to share where they buy second-hand clothes or sell some of their belongings to pay off debt.
Strong budgeters are also quick to describe their motivation. They want to be able to pay the bills without losing sleep at night. They want to save money and invest for the future. Maybe they don’t have as many things as others, but that’s okay. A strong budgeter has goals and a plan to achieve those goals.
Explicit displays of wealth are nothing new, but hard-nosed budgeters have gone viral for rejecting such displays. Shortly after 2024, TikTok user Lukas Battle announced his plan to find out the truth about his financial situation. In a very short time, Battle’s TikTok video got more than 10 million views, and others started sharing their stories. Suddenly, being honest about money became the thing to do.
How energy budgeting can be a game changer for you
To find financial peace of mind, strong budgeters have retreated to a time when careful money management was respected and boasting was considered bad. In the meantime, they have built a solid financial foundation to grow. If you’re interested in joining the power generation of budgeting, here are some steps you’ll want to take.
- Forget about the Joneses. Keep your eyes on your financial goals rather than trying to keep up with what everyone else has.
- Remember that “I don’t want to spend money” is a complete sentence. Even if you have money to spend, you don’t need it.
- Learn to say no. If spending now means taking money from your future, stand your ground by being honest.
- Stop thinking of the phrase “I can’t handle it” as dirt. There’s nothing wrong with talking about your expenses – or lack of money.
- Don’t think you are alone. There are more people like you than you can imagine. Just because someone hasn’t shared their financial situation doesn’t mean they don’t have struggles.
- Remember that you are only yourself. No one will save you when a financial crisis hits and you need to tap into an emergency savings account. No one else is likely to help you pay off the mortgage, buy a house, or retire one day. Standing up today means being in better shape to take care of yourself in the future.
Strong budgeters share the goal of being financially healthy, but each person does it in their own way. For example, some people eat out less or use coupons more often. Some offer to visit a friend for a bottle of wine rather than meet at a bar where they will spend a lot of money.
Once you’ve settled on your goals, play around with which money-saving methods work for you. And then, don’t be shy to let the people you care about know that you’re looking to build a healthier financial future.
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