Grab your passports and get ready for an adventure in North Tahoe. Join the North Tahoe Business Association for a Passport Dinner on Thursday, November 2nd from 6-9pm.
Enjoy the delicious and fun experience of unlimited tastings with up to 30 tasting stations featuring restaurants, caterers, breweries and wineries. In addition to enjoying these tastings, attendees have the opportunity to purchase raffle tickets and bid on items and parcels in a silent auction.
The auction and raffle is recognized as one of the best in North Lake Tahoe offering Northern California Getaway Packages and other valuable items.
“It brings everyone together in one room. Customers, employees, businesses. All of them,” said Alyssa Reilly, executive director of the NTBA.
The event will be held at the North Tahoe Event Center, Kings Beach, 8318 N Lake Blvd. Advance tickets are $60 and responsibly give access to unlimited tastings. Please note that tickets are available to guests 21 and over and valid ID will be required upon arrival. Your ticket purchase also includes a special commemorative wine. Only advance tickets will be available for 2022 and the total number of tickets sold will be limited to 350, so be sure to secure yours early. Visit Eventbrite.com to purchase your tickets.
Passport to Dining is NTBA’s largest annual fundraiser as a nonprofit organization. Each year, NTBA carefully selects a nonprofit partner to whom they will donate proceeds. This year, they chose the Tahoe Truckee School of Music, an organization with a mission to develop life skills and foster a sense of community through music, welcoming individuals of all ages regardless of musical experience, ability or financial means. The remaining money is returned to NTBA.
“We are equalizing. Our events are where we make money, then we survive to do things,” Reilly said.
Reilly began working at the North Tahoe Business Association in June 2019, before the start of the COVID-19 pandemic. For Reilly, witnessing the impact of COVID on local businesses has been truly heartbreaking.
Every business owner has a great passion for what they do, which made the struggle even more palpable. During the pandemic, it became clear how many local businesses were not equipped for online presence.
“We don’t exist without business. If there’s no enterprise, there’s no collaboration,” Reilly said.
Even now, many local businesses are still in the recovery process. This year marks a return to some normality for the first time.
As a South Lake Tahoe native, Reilly has a deep love for the lake, its surrounding communities, and its residents.
“My favorite part of my job is connecting with the community, whether it’s business owners or individual community members,” Reilly continues, “I love to listen, learn, and try things. My coworkers joke that I never say no. If this is what society wants and needs, I want to do it.”
The North Tahoe Business Association’s Economic Vitality Committee takes a holistic approach, keeping the whole community in mind and never saying no. Unlike cities with mayors, North Lake has supervisors as the governing body. Because North Tahoe is not officially incorporated, Kings Beach, Carnelian Bay, Crystal Bay and Tahoe Vista do not have the same direct decision-making power that Truckee or South Lake have. Thus, NTBA serves as an intermediary, acting as a vocal advocate for the community.
The prospect of connecting the North Lake has been the subject of much debate. If successful, the revenue generated in North Lake would ideally stay within the community rather than being dispersed across the country. Given that North Lake generates a significant portion of the county’s revenue, it’s frustrating for Reilly not to have a say in how it’s distributed. With full control, the NTBA can implement important initiatives such as public transport and workforce deployment.
“Our commitment to community issues is as strong as our commitment to businesses,” Reilly said.
One pressing issue the NTBA is addressing is the overabundance of summer cars that clog North Tahoe neighborhoods, especially Kings Beach. It has reached such a point that it has become uninhabitable and difficult to navigate. During the summer months, Reilly receives emails every day about issues ranging from littering to littering. Through collaborative efforts, NTBA has made progress in working with Clean Tahoe to address these concerns.
In addition, the NTBA has worked with the county to improve parking enforcement by ensuring that visitors do not encroach on residences. Most visitors are day-trippers and don’t necessarily contribute to local businesses, so finding ways to attract and appeal to these individuals has become a priority.