- WhatsApp has conquered the world – except America.
- Apple’s iMessage is the dominant messaging platform because most people use iPhones.
- Mark Zuckerberg hopes to change that by making Meta-owned WhatsApp more popular in the US.
Apple’s blue bubble texts texting has become quite a tribal affair for many Americans.
iPhone users feel a degree of comfort or preference, depending on your perspective, when interacting with other iPhone users using iMessage because of the blue bubbles that contain their text.
On the other hand, the green bubbles that appear when iPhone users send a message to someone else tells them that they are communicating with someone who is not the Apple team. This is an oddity in the US Almost 80% of Gen Z consumers prefer iPhones Bloomberg Intelligence found on Android devices last year.
As superficial as this color-coded system may seem, it means a lot to Apple. The company has aggressively defended the blue-green split and shot an application in December. It allowed Android users to hide their messages with blue bubbles.
Mark Zuckerberg may be a plan to burst these bubbles.
The Meta The CEO rules over an empire of social media apps familiar to many Americans. Facebook and Instagram, above all else, are total screen time misses.
However, there is one Meta app that is not yet very popular in the US: WhatsApp.
Facebook bought the instant messaging app for $19 billion in 2014 and has since turned it into a mega-hit worldwide.
‘The Next Chapter’
About 2 billion people Although most are based outside the US, the app is thought to be used globally. Zuckerberg hopes to change that.
In an interview last year, he attributed WhatsApp to Meta “next chapter” — A bold statement to make in a year dominated by AI and efficiency strategies, not to mention the metaverse.
What can Americans expect from this “next chapter”? Zuckerberg gave a few hints.
First, WhatsApp aims to be business friendly. According to the company, a person working with a business account can connect multiple devices, allowing more employees to work “reply to customer messages from anywhere.”
Meta also offers tools for brands such as Chevrolet and Samsung to reach customers, including tools that allow them to resolve inquiries without the need for “live support,” as well as placing orders in the program.
Such features seem attractive to businesses: WhatsApp’s daily business users grew 80% in the US last year, according to Apptopia. First reported by Big Technology newsletter.
WhatsApp also strives to be an app that everyone can use. As internet users become increasingly social media-savvy, the search for private spaces to communicate with friends and family, such as WhatsApp group chats, has increased.
WhatsApp strives to provide all the benefits of social media without advertising.
For users who may miss some social media features, such as the ability to follow people WhatsApp introduced the “Channels” function last year, it allows anyone to follow their favorite influencers and receive updates “from the stream.” Think of it as an Instagram story update.
WhatsApp is also trying to create a better group chat experience. Although Apple offers a group chat feature in iMessage, users are limited to adding up to 32 people. A group on WhatsApp can have more than 1000 users.
Is that enough to get people out of their blue bubble? Zuckerberg hopes so.
In late 2022, the head of Meta admitted that there was still some time for successful betting on the metaverse, “Business messaging will probably be the next major pillar.”
Expect him to take this tough step in the US.