Lululemon launches men’s footwear for running and an active lifestyle

Lululemon launches men’s footwear for running and an active lifestyle

As Lululemon marks the beginning of its third year in footwear, the Vancouver-based brand is doing so by introducing men’s footwear. Lululemon plans to release both the Beyondfeel running shoe and the lifestyle-focused Cityverse in the coming weeks.

Since launching its unique women’s running shoes in 2022, Simon Atkins, Lululmeon’s senior vice president of footwear, tells me that male consumers have been asking for the ability to match their Lululemon running gear with footwear, completing the look from head to toe. . It’s taken over four years to get to the point of giving fans what they want, but Lululemon is here now, offering the same perspective on men’s running as it does on women’s, but with a unique men’s twist.

“When we started 2022 with Blissfeel, we really started with the idea of ​​Lululemon’s approach around the science of feeling. Fit, feel and feel. The unmet need we saw was that women were underserved. It started from a good point of view,” says Atkins. “We follow the same philosophy of sensory science and approach how we can create from the ground up using the same formula to really make sure we’re fine-tuning the details to uniquely tailor the footwear for him.”

This is alive within Beyondfeel. On the face, the women’s version looks like the men’s, but Atkins says seven distinct differences define the men’s shoe based on the biomechanics of the foot and the differences between men’s and women’s feet. “This philosophy allows us to make sure we tune our product uniquely,” he says.

It starts in the outsole, where men need more longitudinal stiffness than women, as seen in fewer flex grooves in the forefoot. Then, on the inside — the medial side — of the shoe, men need less support, so there’s not as much built-in as in the women’s version. “Being able to understand the biomechanical needs of foot morphology for sensation influences design,” says Atkins. “We get to different products.”

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Additional tweaks may be a little more subtle, such as less heel-to-toe drop for men, different dimensions in the sock liner for fit, changes to heel clip dimensions to match minor differences found during gait analysis, and repositioned the heel crash pad to match a male’s needs when moving from heel strike to toe down.

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