65% OF US WILL DO ANYTHING TO SEE THE TEAM WE LOVE. EVEN ON THANKSGIVING DAY.
With More Sports Being Played Than Ever, “Sports Sneak” Has Reached New Heights – New From Peacock Gets Our Love For The Game Takes Care Of Work, Family Gatherings, Our Kids’ Sports Events And Especially Thanksgiving Dinner.
ANGEL, Nov. 16, 2023 /PRNewswire/ — Spectators are giving “watching the ball” a whole new meaning. According to a new survey by Peacock, 65% of US game fans have engaged in “gaming” – streaming games incognito in unusual locations. With sports more prevalent on social media and on mobile devices than ever before, it’s no surprise that “sports sneak” is becoming synonymous with the course.
More than half of Peacock users watched live sports last year, especially on mobile devices. In fact, watching live sports is 50% more likely to happen on a mobile phone than non-sports related events. This is especially true in the football competition where the Premier League receives the highest number of calls per game. But it’s football that ranks high as the most-watched sports on the Peacock thanks to the Big Ten and the NFL (and it wasn’t because of the Chiefs’ game).
This applies to “sneakers” as well. Football ranks first as the most “sneaky” sport at around 20%. The popularity of football may also explain why Thanksgiving is so high on the list of “sneaking places” (coming in at #3) – food, family, football and sneaking may become the new holiday tradition.
“Live sports are another example of how streaming continues to support and influence consumer behavior,” he said Kelly Campbell, President, Peacock and Direct-to-Consumer. “For many years, fans have been connected to the big screen, but now we are able to offer the game on the go – and with the Peacock game more than 300 days a year, we are proud to play our part in creating opportunities for our customers to participate in the “game of stealth” regardless of where they are.
To find out why “sport hacking” is on the rise, Peacock asked the shoes themselves and found out some interesting facts:
Who Is Doing It And Where?
- 65% of sports fans admit to having “sports” and they do it at family gatherings (48%), during work (37%), at Thanksgiving dinner (36%), and at bedtime. partner sleeping (32%), to name a few.
- Peacock fans are particularly guilty because those who play the game are more likely to “sneak” than those who don’t.
- The most evasive sport is football.
- Men are 23% more likely than women to be “sports,” but…
- Women are better “sneakers” because they are 27% less likely to be caught in sports than men.
- Believe it or not, sports fans who are parents are the ones with the biggest problem. Three-quarters of parents admit to “cheating games” – 32% more likely than non-parents – and are doing so at their children’s social gatherings (21%), children’s birthday parties (26%) and even at their own children. ‘ game play (30%).
How Do They Live With…or They?
- More than half (58%) of the respondents are NOT MARRIED.
- The most common methods of successful “stealth games” were repositioning a chair or device to watch without anyone knowing (44%), hiding the device under a table, inside a jacket, behind a towel, etc. (42%) and hiding in the bathroom (37%).
- And apparently stalking loves company – nearly a quarter of people caught snooping joined in to watch. That’s where we say double play.
Down, Sit, Play.
As we head into the holidays where events and parties will interrupt our sports viewing pleasure, here’s a sportsbook heading to the Peacock to help shoemakers plan accordingly. Just remember to keep fun low, hide high and if all else fails, sit on the toilet.
- Peacock will continue the simulcast Sunday Night Football and will feature his first regular season NFL game Dec. 23, 2023 with the Bills at Chargers. Additional upcoming games include:
- Vikings vs. Broncos on Nov. 19, 2023
- 49ers vs. Seahawks on Thanksgiving Day November 23, 2023
- The Peacock will be the home of the first NFL Playoff game they play, and will show the NFL Wild Card Playoff in real time. Saturday, Jan. 13, 2024.
- The Peacock will continue to be the home of the Big Ten and Our Lady football, as well as men’s and women’s basketball. Upcoming games include:
- USC Upland vs. Minnesota (Men’s Soccer) at Nov. 18, 2023
- Oregon State vs. Nebraska (Men’s Soccer) at Nov. 18, 2023
- Illinois vs. Our Lady (Women’s Basketball) at Nov. 18, 2023
- Wake Forest vs. Our Lady (Football) on Nov. 18, 2023
- And because sports come in all shapes, sizes and colors – don’t miss the National Dog Show at the Peacock on Thanksgiving Day (Nov. 23, 2023)
We asked the game enthusiasts who made it themselves United States participate in an online survey between June 23-29, 2023, receiving 1,000 complete responses. Respondents came from different areas and we made sure to collect data from different sports enthusiasts of different ages, genders, and regions. The survey was conducted by a third party research group, Sage Outcomes, commissioned by Peacock.