The advertising company Fanatics has become passionate about giving to children in need. The company founded by Michael Rubin has become the “sports partner” of Make-A-Wish, starting the project with a capital of $ 10 million in the foundation while opening more than 900 partnerships and special agreements with thousands of runners to the nonprofit. dedicated to creating life-changing experiences for children with serious illnesses.
“Having the ability to help make the world a better place by creating lasting memories for these kids is at the core of what we do at Fanatics,” Orlando Ashford, Fanatics’ chief people officer, tells me. “These values, combined with our unwavering commitment to athletes, teams and players make this partnership with Make-A-Wish a natural fit.”
Fanatics, now a global digital sports platform that serves as an official partner of the five major US sports leagues – NFL, NBA, MLB, NHL and MLS – along with NASCAR and the PGA, wants to use its partnership with contractors . help create “once-in-a-lifetime experiences for wishing children and their families,” all part of a sports-related initiative from Make-A-Wish.
These efforts include aspiring athletes meet-and-greets, championship games, all-star weekend, rookie drafts and other sports events.
Leslie Motter, Make-A-Wish America president and CEO said: “Our partnership with Fanatics will help us create transformative events that will leave a lasting impression, often marking the turning point in a child’s treatment and recovery.”
Fanatics says that the brand’s partnership with more than 900 contractors in the world of sports, with teams, players and individual players, opens up the brand to give Make-A-Wish an unprecedented opportunity in the world of sports.
“Fanatics has supported Make-A-Wish with its incredible efforts for years, and this partnership will be a further testament to the power of sports and the ability of children to heal by connecting with their favorite teams and sports heroes,” Ashford said. he says. “The relationship between fans and access to thousands of players across all games, a diverse list of celebrity partners, and expanding gaming platforms will all help give these brave kids and their families the unforgettable, once-in-a-lifetime experiences we’ve been blessed to offer.”
To begin, Make-A-Wish is holding an event sponsored by Fanatics in New York City on Oct. 24 that includes Tom Brady, Aaron Judge and Jayson Tatum, all giving the wishes of several children to meet and spend time with the athletes. . Such events continue in the 2023 World Series.
As part of the agreement, the Fanatics will provide $10 million to allow Make-A-Wish to acquire additional resources, including marketing and funding for external efforts by building a comprehensive partnership.
Ashford said: “It’s a great privilege to be able to use our relationships to bring the magic of a once-in-a-lifetime sporting experience to the young people who need it most. “This partnership also provides opportunities for our employees to give back in a meaningful way at events and events throughout the year.”
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