Biweekly interactive workshops led by local artist instructors will be offered on Thursdays from 12-1:30 p.m.
The series covers music, writing, culinary arts, cinema, and more. designed to teach creators basic business skills in subjects such as Each session will cover a different topic and is available as a standalone workshop. Workshop presenters come from the Central Coast region and have received training and curriculum support from Springboard for the Arts.
The first workshop is scheduled for Thursday, February 1st and will focus on helping local artists define values, identify key choices and develop a plan to achieve artistically and professionally fulfilling career goals.
Santa Barbara-based artist Adrienne de Guevara, who will teach one of the courses, said, “Many artists have either never been exposed to basic business information, have difficulty integrating it into their creative practices, or benefit from it. because they did not know how to value their work. With these workshops, we aim to meet creatives where they are, using language relevant to their unique experiences.”
The program will continue until June 6. See a complete list of workshop dates and topics online at www.centralcoastcreativecorps.org/workshops. Participants can customize their course selections and are not required to attend the entire series.
Spanish translation is available but must be requested in advance.
Producing organizations include Santa Barbara County Arts and Culture Authority, Arts Council for Monterey County, Santa Cruz County Arts Council, San Benito County Arts Council, San Luis Obispo County Arts Council and Ventura County Arts Council. Funding for the program is provided by the California Arts Council as part of the Central Coast Creative Corps workforce development program.
Additional in-person artist development sessions to be held at the Santa Barbara Community Arts Workshop are currently in development.
Additional seminar schedule:
- February 15, 2024: Time Management – Discover analytical and tool-based approaches to managing your time. These tools will help you overcome barriers to efficiency, flexibility, and structure to help you achieve your artistic goals.
- February 29, 2024: Portfolio Kit – Your portfolio is the foundation of your promotional material and professional calling card. Focus on the essentials: sharpen your artist statement, tailor your artistic resume, and edit and format your work samples.
- March 14, 2024: Marketing and Promotions – Define your product, discover your target audience, make decisions about how to market your work, and set a budget and strategy for your art business. Craft compelling messages and strategize how to get the word out about your business, events and news.
- March 28, 2024: Evaluation – This analytical approach is not intended to be the only way to evaluate your work. It aims to show you the factors of production that apply to everything on the market. Once you understand what each of the variables are, you’ll be able to customize the formula to fit your business model.
- April 11, 2024: Sign Up – Learn how to track income and expenses, make informed forecasts, and gain a clearer understanding of your art business finances.
- April 25, 2024: Legal Considerations – Get an overview of intellectual property, contract basics, and setting up your art business.
- May 9, 2024: Funding and Grant Writing – Learn to think creatively about diversifying your funding streams by exploring different models to capture value, resources and income. Learn the basics of grant writing, along with resources for searching for and structuring your grants.
- May 23, 2024: Business Plan Basics – Learn how to create a simple business plan in arts-friendly language to help you organize all the different aspects of your artistic practice and make informed business decisions.
- June 6, 2024: Customer Engagement and Sales – Learn the tools and techniques to communicate the value of your business to potential customers.