The partnership includes branded rides, themed areas, merchandise, F&B and in-market promotions at the former Raging Waters Park in Sacramento
IRVING, Texas, Oct 17, 2023 /PRNewswire/ – CEC Entertainment, LLC. and California Dreamin’ Entertainment, Inc. announced a multi-year licensing, entertainment and marketing partnership that will bring the iconic Chuck E. Cheese brand outside of its traditional four walls to develop a new brand space within the new water park.
The former Raging Waters Sacramento Water Park is being redeveloped by California Dreamin’, the park’s new operator, after announcing a long-term lease with its owner Cal Expo on August 1. An updated master plan includes new rides, F&B, and entertainment offerings with two distinct offerings California-inspired areas: Calibunga water park and Cal Soleil. Calibunga will be a family-friendly water park Cal Soleil will be a year-round operation with a restaurant and wine bar.
“I am absolutely thrilled to be collaborating with California Dreamin’ on our first-ever location-based entertainment project,” he said David McKillips, President and CEO of CEC Entertainment. “For nearly 50 years, Chuck E. Cheese has hosted more than a billion guests and is one of the most popular children’s accommodations inside and outside of our entertainment centers. Developing our intellectual property into new areas of location-based entertainment is another exciting and natural step for our iconic family-friendly brand.”
In addition to the branded children’s and family area, the two companies will develop immersive branding, entertainment and marketing elements such as:
- Chuck E. Cheese-themed children’s area with family-friendly branded water rides, slides and splash zones
- On-site arcade and brand store
- Pasqually’s Pizzeria Restaurant serves Pasqually’s pizza, wings and desserts
- Market-wide cross-promotions with the Sacramento and the Chuck E. Cheese amusement centers in Northern California
- Special live appearances throughout the season featuring Chuck E. Cheese and his iconic cast mates, including Jasper T. Jowels, Mr. Munch, Helen HennyBella B. and Pasqually
“Chuck E Cheese is an instantly recognized, premium children’s and family brand that transcends generations,” said Steve Dooner, CEO of California Dreamin’. “With millions of fans California And around the world, this will be a fun and unique themed experience for our guests. Additionally, the company’s expertise, which leads the industry with the world’s best arcades, F&B innovation and original entertainment, is a perfect partnership for our park.”
Chuck E. Cheese is a perfect fit for this new water park project, having opened its first location in the year San Jose, California in 1977. Known for its restaurants and iconic music-led performances, CEC Entertainment has in recent years thoughtfully positioned the Chuck E. Cheese brand in various aspects of entertainment and consistent with a national brand transformation initiative across all of its entertainment centers. Today, the brand is featured in original entertainment content broadcast weekly on YouTube and YouTube Kids, on music streaming channels, through app-based mobile games, and live on tour across the country, where Chuck E. Cheese’s characters perform their original music performing for audiences for the past three summers. In addition, the company expanded its licensing efforts with branded goods, attracting more than a dozen new licensees in 2023.
Current plans for the water park include a new wave pool, surfing attraction, new slides, tubes, raft rides, an expanded lazy river and an all-new Chuck E. Cheese-branded children’s area. More details on the rides, theming and master plan schedule will follow soon.
For the latest Chuck E. Cheese news, visit: www.chuckecheese.com/newsroom
About CEC Entertainment, LLC.
CEC Entertainment, LLC. is the nationally recognized leader in family entertainment and dining with its brands Chuck E. Cheese, Peter Piper Pizza and virtual kitchen concept Pasqually’s Pizza & Wings. Chuck E. Cheese is the place where half a million birthdays are celebrated each year and where fun, food and games create positive, lifelong memories for families. It’s the place where a kid can be a kid®, with the goal of providing a fun and safe environment and helping keep families safe through industry-leading programs like Kid Check®. As a strong advocate for its local communities, Chuck E. Cheese has more than donated 20 million dollars to schools through its fundraising programs. Peter Piper Pizza offers food, entertainment and takeout with a neighborhood pizzeria feel and a “pizza made fresh, families made happy” culture. Peter Piper Pizza prides itself on delivering quality food and fun that brings family and friends back together. Founded in 2020, Pasqually’s Pizza & Wings offers a unique, customized dining experience outside of a restaurant setting, amp up classic pizza and wings, and operates at 400 ghost locations nationwide. The Company and its franchisees operate a system of nearly 600 Chuck E. Cheese entertainment centers and more than 120 Peter Piper Pizza locations, with locations in 47 states and 17 other countries and territories. For more information, visit chuckecheese.com, pasquallyspizza.com and peterpiperpizza.com.
Around California Dreamin’ Entertainment, Inc.
California Dreamin’ Entertainment (“California Dreamin’”) is a new company redeveloping the former Raging Waters site at the Cal Expo/California State Fairgrounds Sacramento, California. The new vision for the Sacramento The park includes the Cal Soleil™ restaurant and vineyard and the Calibunga™ water park. Founded by theme park and location-based entertainment industry veterans who have developed and operated concepts for companies such as Disney, Universal Studios and Knott’s Berry farmChuck E. Cheese, Raging Waters, Malibu Grand Prix, Sega GameWorks and many others over the last 50 years. Management was involved in the operation of over 100 LBE locations in the United States. The company aims to create new, immersive entertainment and sensory environments and experiences for guests of all ages. Sacramento is the first of several locations the company is targeting.
Alejandra BradyCEC Entertainment
SOURCE CEC Entertainment, LLC