On Sunday, February 11, the biggest sporting event of the year will begin in Las Vegas as the Kansas City Chiefs and San Francisco 49ers seek their place in the history books for their fourth and sixth Super Bowl titles, respectively.
The Super Bowl and the lifelong memories it creates for millions of fans are supported by American businesses that provide the goods, services and hospitality to make it happen. Companies of all sizes contribute to excitement and unforgettable moments, creating jobs and growth in Las Vegas and America’s hometowns.
Fill me in: From the hot dogs sold at Allegiant Stadium to the team apparel worn by fans around the world, businesses power the great game and touch people’s lives. From Las Vegas and Clark County to San Francisco to Kansas City and across the country, gaming brings economic growth and opportunity to individuals and communities.
Clark County effect: Every host city sees an influx of visitors and new customers. An estimated 150,000 visitors will come to the city, on top of regular visitors and the 300,000 people who come to Las Vegas to watch the Super Bowl in any given year.
The Las Vegas metro area expects at least $500 million in total economic impact and nearly $70 million in local and state tax revenue due to gaming. Hotels, transportation services, restaurants and retail establishments are gearing up to serve more customers and create once-in-a-lifetime experiences for fans.
What else is there?, the US Chamber of Commerce estimates that these 150,000 additional visitors benefit the Las Vegas economy alone by at least $215 million in spending on food, beverages, hotels and Super Bowl-related items. That’s on top of the extra $140 million that extra fans living in the Las Vegas area will spend for the Super Bowl, and doesn’t take into account spending on ground transportation, casinos, shows or other entertainment.
The NFL and the city of Las Vegas are partnering to use the game to boost the city’s economy. The City of Las Vegas and the Super Bowl Host Committee launched the Corporate Combine to host business leaders from around the country and showcase what the entire region has to offer. The goal is to use Super Bowl LVIII to attract more business and private sector investment to the Las Vegas area.
- In addition toThe Super Bowl LVIII Business Connect program works to provide a diverse set of vendors and contractors, including women-, minority-, veteran-, and LGBTQ-owned businesses, as well as businesses owned by Americans with disabilities.
The National Impact of the Super Bowl: The economic benefits of the game for the host city are well known. Less well known is how the Super Bowl helps local communities thousands of miles away from the game.
Across the country, people engage in economic activity alongside the big game, whether it’s investing in electronics or ordering pizza, wings and beer from local restaurants. The Super Bowl provides great support to small local businesses and their customers.
All this extra business activity adds up to healthy economies. According to a survey of the American public by the National Retail Federation, fans across the country will spend $17.3 billion at this year’s Super Bowl on food, beverages, clothing, decorations and other purchases. The U.S. Chamber of Commerce used this figure to determine the per capita spending of residents in 386 metropolitan statistical areas, including:
- Columbia, SC: 51 million dollars
- Syracuse, NY: 39 million dollars
- Anchorage, AK: 24 million dollars
- Shreveport, LA: 23 million dollars
- Davenport, IA: 23 million dollars
- Erie, Pennsylvania: 16 million dollars
- In Punta Gorda, FL: 12 million dollars
- Osh Kosh, WI: 10.1 million dollars
- Missoula, MT: 7.2 million dollars
- Walla Walla, VA: 3.7 million dollars
Bottom line: The Super Bowl is a huge annual event for everyone from football fanatics to music fans and those who just want to be a part of the excitement. It creates memories that last a lifetime and is supported by American business.
About the authors
Curtis Dubai is a senior economist in the Economic Policy Division of the US Chamber of Commerce. He directs the Chamber’s research on the US and global economies.